Common Data Elements Marketing Outreach

Client: National Cancer Institute

NCI required a branch-wide community engagement to improve data-gathering and by extension research efficiency and accuracy. With my team of writers and designers, we worked closely with two Federal leads to craft an indepth communications strategy that to connect with the target audience and designed educational tools with engaging customized infographics to bring awareness.

Budget: $70K, Actual: $60K
Branding, Communications Strategy and Plan (including Press Release, Op Ed, Email Blasts, etc..), Writing and Copy editing, Educational Material for 3 Target Audiences, One-pagers, and Social Media Strategy